New Viral Video Surfaces

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March 24th, 2009

This new video might be a cell phone commercial… or it might be an advertisement for a new video game (Valve?)… or it might be a film project…. or it might be something completely different? Time will tell!

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Article Review: The Dynamics of Viral Marketing

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February 22nd, 2009

Leskovec, Jurij and Adamic, Lada and Huberman, Bernardo. The Dynamics of Viral Marketing.

“Viral Marketing exploits existing social networks by encouraging customers to share product information with their friends.”

It has been difficult, the authors say, to measure…

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Some examples of Viral Marketing Enablers

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February 3rd, 2009

The following examples are sites that utilize their social network to spread news, information, videos, images, web links, and other content.

Digg

Digg is a website made for people to discover and share content from anywhere on the Internet,…

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Interesting find on YouTube

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February 2nd, 2009

I spent some time the other day researching the “top videos” on YouTube. I was incredibly surprised to find that 11 out of the top 20 MOST VIEWED YOUTUBE VIDEOS OF ALL TIME are actually music videos.

I find…

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Some examples of Viral Marketing in Pop Culture

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February 2nd, 2009

Pork and Beans – by: Weezer

South Park – Canada on Strike


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An incomplete list of examples of Viral Marketing

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February 2nd, 2009

Obama / Biden 2008 Presidential Campaign

Tila Tequila’s MySpace Rise to Stardom

Hotmail

The Dark Knight – “Why So Serious” Campaign

Blendtec – Will it Blend?

GMail

The Hush Puppy Comeback

Paul Revere’s Ride

…

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An incomplete list of Viral Videos

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February 2nd, 2009

Numa Numa

Evolution of Dance

Dramatic Look Gopher

Chocolate Rain

Terry Tate – Office Linebacker

Even though “Terry Tate” was originally a TV ad, the original (and subsequent sequels) have become incredibly popular on…

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A working definition…

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January 27th, 2009

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological…

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